Eco-marketing is more than just green marketing. Eco-marketing holds that the organization’s task is to market products and good effectively and efficiently in ways that would minimize negative side effects to consumers and the planet while meeting long-term revenue goals. Eco-marketing can be looked at like a marketing aspect that focuses on a stream for bettering the quality of life. As we all know, life has many domains. According to wiki “The Quality of Life (QOL) is a standard level that consists of the expectations of an individual or society for a good life. It is a subjective, multidimensional concept that defines a standard level for emotional, physical, material and social well-being. It observes life satisfaction, including everything from physical health, family, education, employment, wealth, safety, security to freedom, religious beliefs, and the environment.” Eco-marketing touches on all these aspects, with environment being the foundation of where positive impacts happen. Quality-of-Life (QOL) marketing is one of the practices to enforce ethics in marketing. As in the case of Qude Eco-Impact, each Qude is a brand new unit of measure used to track the eco-impact by each square meter of land being regenerated. Learn more about Qude here.
There are 3 main keys to executing good eco-marketing that we have deduced at Quantaloop that make for a successful eco-marketing campaign.
1. Aspects of your communication should address the improvement to well being aka, quality of life of your customers/users. Mindful planning and understanding how your values align with those of society is valuable insight to creating marketing assets that connect.
2. Simple, clear, accessible communication of the positive impact you are making to communities and the environment. It is not simply enough to give back, we all must do our part to help eco-educate and drive awareness to society.
3. Focus on both short-term and long term sustainability of people, planet & profits for all stakeholders.
“Ethical marketing alone is good marketing and it results in developing a long-term relationship with the customers. Successful business depends upon customers’ loyalty and the business house also has to meet the requirements of the interested parties like customers, employees, suppliers, banking institutions, public, etc. The relation between business ethics and social responsibility is that, the former is reactive and the latter is proactive.” Marketers need to design strategies, which ultimately benefit the society and humanity in the long run. If a product delivers the right value to the customer, it will be sold like hot cakes in the target segment. For achieving profits, marketers need not resort to any unfair practices. Apart from delivering right value, marketers must set the right price and move the product through proper distribution channels. Marketers should not promote extensively, any product which is harmful to human beings and society” – American Marketing Association
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