About sandra wong

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So far sandra wong has created 4 blog entries.
17 01, 2020

3 Keys to Launching a Successful Eco-Marketing Campaign

By |2020-01-17T14:20:51-08:00January 17th, 2020|Eco Marketing|Comments Off on 3 Keys to Launching a Successful Eco-Marketing Campaign

Eco-marketing is more than just green marketing. Eco-marketing holds that the organization's task is to market products and good effectively and efficiently in ways that would minimize negative side effects to consumers and the planet while meeting long-term revenue goals. Eco-marketing can be looked at like a marketing aspect that focuses on a stream for [...]

16 01, 2020

Better Business Spotlight: Microsoft to be Carbon Negative by 2030

By |2020-01-16T20:41:33-08:00January 16th, 2020|Corporate Social Responsibility|Comments Off on Better Business Spotlight: Microsoft to be Carbon Negative by 2030

I can't believe I teared up reading a business article today. Not so much the cause or the initiative, but the way the article was written and explained, it truly showed the dire straights of what we are facing in modern humanity in 2020. The climate crisis is no joke, and is not a trend. [...]

27 12, 2019

Tom’s Shoes Case Study & the Fine Line of Corporate Social Responsibility

By |2019-12-27T17:08:25-08:00December 27th, 2019|Case Studies, Corporate Social Responsibility|Comments Off on Tom’s Shoes Case Study & the Fine Line of Corporate Social Responsibility

The TOMS® Story according to Toms Website starts as follows... "While traveling in Argentina in 2006, TOMS Founder Blake Mycoskie witnessed the hardships faced by children growing up without shoes. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a [...]

26 12, 2019

CSR is a ‘must do’ for 2020 and beyond

By |2019-12-26T22:24:09-08:00December 26th, 2019|Corporate Social Responsibility|Comments Off on CSR is a ‘must do’ for 2020 and beyond

What does it means to be a business leader in today's fast-paced, techno-centric world? With approx. 30 million corporations in North American alone, having a competitive edge is going beyond immediately profitability, competitive differentiation, attracting and retaining talent, operational efficiency, return on investment and creative sales and marketing. Consumers are now demanding corporate conciousness in [...]