17 01, 2020

3 Keys to Launching a Successful Eco-Marketing Campaign

By |2020-01-17T14:20:51-08:00January 17th, 2020|Eco Marketing|Comments Off on 3 Keys to Launching a Successful Eco-Marketing Campaign

Eco-marketing is more than just green marketing. Eco-marketing holds that the organization's task is to market products and good effectively and efficiently in ways that would minimize negative side effects to consumers and the planet while meeting long-term revenue goals. Eco-marketing can be looked at like a marketing aspect that focuses on a stream for [...]

16 01, 2020

Better Business Spotlight: Microsoft to be Carbon Negative by 2030

By |2020-01-16T20:41:33-08:00January 16th, 2020|Corporate Social Responsibility|Comments Off on Better Business Spotlight: Microsoft to be Carbon Negative by 2030

I can't believe I teared up reading a business article today. Not so much the cause or the initiative, but the way the article was written and explained, it truly showed the dire straights of what we are facing in modern humanity in 2020. The climate crisis is no joke, and is not a trend. [...]

27 12, 2019

Tom’s Shoes Case Study & the Fine Line of Corporate Social Responsibility

By |2019-12-27T17:08:25-08:00December 27th, 2019|Case Studies, Corporate Social Responsibility|Comments Off on Tom’s Shoes Case Study & the Fine Line of Corporate Social Responsibility

The TOMS® Story according to Toms Website starts as follows... "While traveling in Argentina in 2006, TOMS Founder Blake Mycoskie witnessed the hardships faced by children growing up without shoes. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a [...]

26 12, 2019

CSR is a ‘must do’ for 2020 and beyond

By |2019-12-26T22:24:09-08:00December 26th, 2019|Corporate Social Responsibility|Comments Off on CSR is a ‘must do’ for 2020 and beyond

What does it means to be a business leader in today's fast-paced, techno-centric world? With approx. 30 million corporations in North American alone, having a competitive edge is going beyond immediately profitability, competitive differentiation, attracting and retaining talent, operational efficiency, return on investment and creative sales and marketing. Consumers are now demanding corporate conciousness in [...]

10 12, 2019

Millennials and The Rising Demand for Corporate Social Responsibility

By |2019-12-10T21:12:53-08:00December 10th, 2019|Corporate Social Responsibility|Comments Off on Millennials and The Rising Demand for Corporate Social Responsibility

In 2014, 7,838 CSR reports published worldwide, CSR reporting has increased an average of 10% in popularity year after year. Now going into the year 2020, there are currently over 9,000 companies around the world have signed the UN Global Compact – a promise to uphold social responsibility in human rights, labor standards, and environmental [...]

4 12, 2019

Top 5 Leadership Qualities for the Future

By |2019-12-05T21:05:12-08:00December 4th, 2019|News|Comments Off on Top 5 Leadership Qualities for the Future

Let’s take a step back from the daily grind of modern reality and reflect for a quick second that in less than a month, we are in the year 2020. If you were born, like I was, in a generation that remembers what the world was like before the internet and wifi, then you will [...]

3 12, 2019

Discover Your Corporate Environmental Value System

By |2019-12-05T21:11:27-08:00December 3rd, 2019|Corporate Social Responsibility|Comments Off on Discover Your Corporate Environmental Value System

A corporate environmental value system (CEVS) is a universal view or a set of paradigms that help shape the way your company perceives, evaluates, and deals with environmental issues. This CEVS view is influenced by many variables including cultural (including religion), economic and socio-political contexts (i.e., .democratic or authoritarian society), and like all other systems, [...]

1 12, 2019

There is No Good Reason for a Company Not to Have a CSR Plan

By |2019-12-05T21:14:18-08:00December 1st, 2019|Corporate Social Responsibility|Comments Off on There is No Good Reason for a Company Not to Have a CSR Plan

CSR differs around the world, from industry to industry. It is challenging to define CSR because of this, and it generally takes much effort, time, and money to implement - luxuries many, if not all, small to medium size businesses wish they had extra of. The World Business Council for Sustainable Development defines CSR as, [...]