What does it means to be a business leader in today’s fast-paced, techno-centric world?
With approx. 30 million corporations in North American alone, having a competitive edge is going beyond immediately profitability, competitive differentiation, attracting and retaining talent, operational efficiency, return on investment and creative sales and marketing. Consumers are now demanding corporate conciousness in the form of CSR, aka, corporate social responsibility as another gauge in business performance.
Year after year, studies on brand and corporate citizenship show that consumers are increasingly more inclined to support and show loyalty to businesses that support local and global causes that affect current and future generation.
While the term CSR is not new to larger size corporations, only a small fraction is doing enough to be sustainable long term. CSR in small to medium size business is not growing at the rate of consumer demand. There are numerous reasons for this being that implementing CSR to fit a businesses unique messaging and products can be a rather resource heavy undertaking.
Quantaloop Eco-CSR Platform is looking to close this gap and make it easier for businesses to incorporate sustainability without changing the core of their business and at the most cost-efficient eco-impact. There really is no need for each business to create a completely independent CSR program from scratch, as the point of the programs is all the same, positive environmental and community impact.
The sky is the limit for businesses implementing CSR, but a good plan goes beyond writing an annual check to charity and leaving it as an after-thought. To maximize CSR for a business, CSR investments should feature clear objectives and deliver measurable social outcomes.
We have defined 7 major alignment areas that every CSR strategy plan should contain.
1. Business-based value alignment: Customers can feel your authenticity. Your CSR plan should reflect your companies core-values.
2. Business-based social purpose: Your CSR plan should reflect what your business is and does.
3. Integrated CSR communications strategy: Corporate social responsibility is about leadership that empowers the entire company from employees, to stakeholders to customers.
4. Clear, quality content strategy: The ability to provide a focused messaging cross platform where-ever people engage with your business. Whether it’s email or across social media, videos, website, marketing, research papers etc. by aligning your business to your CSR efforts is the only way to reap the benefits of your CSR plan.
5. Transparent & visible actions: Customers want to be able to trust the brands they support and buy from. In a world where fake news and click-bait dominate the internet and brick n’mortar stores are having a hard-time keeping their heads afloat to compete against internet giants, showing your transparency in your CSR actions will set you above the competition. Not being visible, makes you stay invisible.
6. Partnering with leaders: The good thing is you don’t have to do CSR alone. In fact, environmental CSR is an initiative that is done better together. Quantaloop platform tools helps to forge brands with other brands to produce an even more powerful campaign that benefits everyone and our planet, while establishing the highest degree credibility through data-backed impacts.
7. Customer/user engagement: Your customer is arguably the most important part of your business. By involving them in your CSR plans gives them more reason to stay active and your brand at the top of their minds.
Interested in exploring or starting a CSR plan? Download your FREE CSR-Strategy Action Planning Guide from Quantaloop today!